Building on the „The Universal Sea – Pure or Plastic“ we expand indepthly on art-science-innovation collaborations pushing forward positive narratives and innovative solutions for the plastic epidemic by shifting from problem awareness to sustainability action. The collaborations, leading to artworks, experiments or even new products, include educational layers and interventions with the public to enable tangible experiences. Artists learn about new materials and technologies, and by showcasing their art, become change agents and push forward the topic of sustainability in the art sector itself. Scientists and innovators extend the visibility of their research and solutions, gain new insights, and get support for their mass market applicability – driving jointly a sustainable future for our planet. The project leverages interdisciplinary collaborations and evaluates success factors.